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Marketing tips for practitioners IV

In this month’s tip for practitioners I would like to share my experience with how passion and purpose can help with marketing and attracting clients.

by Dr Rangana Choudhuri

Many of us perceive marketing as a challenge and do not like to sell, and have horror stories of bad sales people pushing ‘products’ onto us. My worst experienced was with a car sales person in America. Do you know what I mean? Tap, tap, tap! Marketing does not have to be about selling. It can also be about doing what you love and loving what you do. This is where PASSION MARKETING comes in. First, discover what you love about your profession and job. Ask yourself:

What do I LOVE doing?
What do I ENJOY doing the most?
What TYPE of clients do I LOVE working with?
What special talents and skills do I have?
What is my FAVOURITE area to work in?
What makes me uniquely me?
Is there an area of my life where I have overcome adversity using my skills?

“When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds: Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great, and wonderful world. Dormant forces, faculties and talents become alive, and your discover yourself to be a greater person by far than you ever dreamed yourself to be.”
Patanjali

Write down all answers that bubble up into your consciousness. Also check in with yourself and note if there are any tail-enders or limiting beliefs and tap these away.

People relate to people and they love hearing human stories of transformation. For example, I was recently coaching a coach who had just come through a challenging divorce and he was initially going to start as a generalist coach. However, after we explored his talents, skills and passions we realised that he was passionate about helping others who have also been through divorce and separation. Therefore, he set up a divorce coaching practice. Once he made the decision about being a divorce coach his marketing materials, business cards, promotions and website just fell effortlessly into place.

I also observed some great example of EFT practitioners building businesses around their passion at the EFT Gathering, for example, animals, ME, abuse, smoking, NHS mental health, infertility, business growth and cancer. What I have found is that it becomes easier to explain to someone what we are about and what we offer when we have a specific market we are passionate about and become our business cards. This is called PASSION MARKETING.

At the Gathering I shared a process I created to re-connect with our innate PASSION and PURPOSE. This led to some questions on the marketing side, which I would like to share it with you here.

How will knowing my passion and purpose help me get more clients?

Once we are clear on who we are, what we love doing and have an action plan to bring what we really love to the world other people will start to want some of that. They will want to come up to us and find out more. Plus, once there is clarity on who we are meant to be, to bring, to learn and to share in this world and make a commitment to LIVE IT. I have found providence will move to make it happen. This beautiful quote by William Hutchinson Mary and Goethe illustrates what I mean.

“Until one is committed, there is hesitancy, the chance to draw back. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”

Do you have an example of where the process has helped someone?

I will give you an example of one of my clients, who I will name Ms Green. Ms Green was a life coach and she came to see me as she was struggling to get clients. We spread the Passion and Purpose process over six sessions. At the end of five sessions we had tapped away all her limiting beliefs and past traumas. On the sixth session we went back through time to discover who she was and her life’s purpose. She realised her role was to be ‘the best life coach’ in the world. This is what she believed. It did not matter whether it could be measured. What mattered was Ms Green wanted to be the ‘best life coach’. We used the Passion triangle and I asked her to imagine it as if it has already happened. As if she is already living her life as the best life coach.

Then I asked
“What are you saying to yourself?”
“How is your body – are you standing, sitting, skipping, moving?”
“Where are you breathing from?”
“What is your focus?”

She replied:
“I am saying I AM THE BEST LIFE COACH.”
“I AM breathing from my belly.”
“I am walking with my back straight with confidence.”
“I believe in myself.”
“My focus is that I AM more committed to my client outcomes than they are.”

When Ms Green shared her focus of being more committed to her clients’ outcomes than they were to theirs, something in her shifted. It was like the final piece of the jigsaw had come together. She realised the added value she was going to provide was to be more committed to her client’s outcomes than they were. This realisation shifted her from being an OK coach to the BEST coach.

Then I coached Ms Green on her action steps as a result of this realisation. She came up with three concrete action steps and put them into practice. One of them was to offer a no questions asked 100% money back guarantee. Ms Green felt she could do this as she believed in herself and knew her clients would be satisfied with her services.

Ms Green was also finally committed to herself! As a result of Ms Green tapping away her limiting beliefs and her renewed commitment her private practice shifted from a few clients a month to getting a steady stream of paying clients on a weekly basis.

How can I link my Passion and Purpose to my marketing?

Once we discover our Passion and Purpose the next step is to put together a set of concrete actions. Breathe how you breathe and feel how you feel as if it has already happened and you are already living your Passion and Purpose. Then ask yourself: “What actions am I taking now?”. Let all the words, thoughts and ideas fall onto a page. From the type of website, colours of the logo, to the target audience.

This article was written up Dr Rangana Choudhuri, creator of the PASSION and PURPOSE process “What prevents ME feeling? I am my Passion and Purpose NOW!” and PASSION MARKETING, marketing for helping professionals – practitioners, coaches, carers, counsellors and therapists.

For more visit www.vitality-living.com. Please contact me if you would like to share comments or ask questions on 07855431116 or email .