EFT: the Apex problem


EFT works so quickly and easily that clients often don’t believe it was the EFT that helped them, so they tend to find other reasons for their improvement, as Fiona McCallion explains.

by Fiona McCallion

Clients with debilitating phobia or physical issues that have lasted for years have often tried everything, from mainstream medical treatment to any and all alternative and complimentary treatments. So by the time they arrive at my door for EFT, many are already convinced that nothing will or can work. But when it does, sometimes within a matter of minutes, there is a large part of them that refuses to believe it – because it’s too fast!

This is an interesting phenomenon. On the one hand, by facilitating such a great improvement, we are demonstrating that EFT is something you don’t have to believe in for it to work. We are demonstrating that you don’t even have to believe it when it clearly has worked for it to continue to work. Which is great!

On the other hand, this does mean that those who might be expected to be excited evangelist for an EFT practitioner – me, preferably! – are, when asked by their friends what happened, where did this improvement come from, will respond with something along the lines of: “oh, you know, I’ve been seeing the doctor. It took a long time, but, yeah, finally I feel like my old self again.”

They don’t even mention EFT or their practitioner! Which is not so great.

As a community, EFT practitioners have never overtly questioned this situation, mainly because we, too, observed that EFT could be lightning fast. We couldn’t help but sympathise with this attitude from our clients. The Apex Problem is so central to our EFT practice that it is taught as part of accredited training. It is written in stone, eternal, unchangeable and we just have to work with it.

Or do we?

Writing on walls

The explanation given for The Apex Problem is based on the work of Leon Festinger, a psychologist who produced the theory of cognitive dissonance. In mainstream psychology cognitive dissonance is produced when a belief is challenged, which produces feelings of anger, resentment and/or denial. As a result, depending on the strength of the belief in question, we either change our minds or dismiss the challenge (find out more about cognitive dissonance).

I love cognitive dissonance. Almost every essay I wrote at university referenced it as proof of something I was arguing. It is a very useful – and demonstrable! – theory.

Based on long term formal scientific research, quoted by Roger Callaghan and adopted by Gary Craig as the explanation underlying The Apex Problem, cognitive dissonance is a very reasonable explanation. And it’s scientific, therefore it must be true.

However, at one point there was a body of scientific evidence ‘proving’ that bumble bees can’t fly. Demonstrably they do fly, whatever the scientists said. It was the scientists who had to change their minds, not the bumble bees.

Further, for centuries, Newtonian Physics formalised the indisputable laws of how the material universe works, until Planck, Einstein, Heisenberg and others discovered that was not quite the case. In Quantum Physics – the physics underlying the Newtonian Universe – all matter is energy, except when human intervention changes the behaviour and manifestation of it.

As EFT practitioners, we see the evidence of this every day. A few rounds of EFT and long term chronic issues such as back pain, migraines, vision problems, post traumatic stress syndrome, among others, can all be gone as if they were never there in the first place. Which is often impossible according to established medical and scientific belief systems – except when it isn’t.

All of this brought me to the conclusion that The Apex Problem is a limiting belief – and it’s tappable.

For further information contact Fiona McCallion at or via her website.

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